Why this exists.

It started with rescue dogs.
The ones people overlooked.
The ones no one chose. 

But if you stop... and really look — you see something else. 

You see possibility in what others discard.
You see character in the imperfect.
You see that the things we overlook can still have meaning. 

That is 3Dogs.

We make things for dogs, people and the spaces we share — from deliberately scruffy FuGLy companions and durable dog toys to blankets, cushions, art and objects made from reclaimed materials.

Not just things to buy. Things with a story, a purpose and a little bit of soul.

Explore

3Dogs creates consciously crafted products for dogs, people and the spaces we share — from deliberately imperfect FuGLy companions and durable dog toys to blankets, cushions, art and objects made from reclaimed materials.

We believe the things we choose to make, keep and give can carry meaning. That’s why we look at materials, products and possibilities a little differently — giving overlooked things another life and creating products with purpose, personality and heart.

The Must have's

Read our latest thoughts on dogs, durability, and doing things differently →

Get your paws on our durable dog toys for strong chewers — handmade fuGLy friends, Fugs and fuGLies designed for long-lasting, interactive play.

Shop with purpose
Dogs playing with handmade 3Dogs fuGLy dog toys made from reclaimed fabric
3Dogs fuGLy friENds handmade dog toys made from reclaimed fabric
Shop All

At 3Dogs we make simple things, slowly and with care. Our work supports people, rescue animals, and a gentler way of doing business.If you’re here, you’re already part of it.

Let customers speak for us

from 145 reviews

Durable Handmade Dog Toy — Unique fuGLy friENDs

Kayleigh Swarts
Durable Handmade Dog Toy — Unique fuGLy friENDs
Fugly friends

The toys are durable and my golden retrievers love them! It is the third time that we ordered the toys from 3 dogs and we are super satisfied with the quality of the toys and the service of 3 Dogs. My dogs still play with their first fuglys so it is REALLY durable!

Andoline Vogel
Durable Handmade Dog Toy — Unique fuGLy friENDs
Such a beautiful keepsake

Such a beautiful keepsake, beautifully made and such a fast turnaround. Will definitely order some more 🤗

Emma Beckett

Durable Handmade Dog Toy — Unique fuGLy friENDs

LIZETTE BOSCH
Durable Handmade Dog Toy — Unique fuGLy friENDs
Best blankie everrrrrrrr!

The softest, snuggliest, cosiest, bestest blankie ever! I might just get one for myself as well :)

Adi Leach
fuGGLe snuggle dog blanket
BEST-EST and BEAUTIFUL-EST

My puppy loves FUGLY sooooooo much - all toys are referred to as FUGLIES now... only name that gets a response! Oldest Fugly has been LOVED for 2 years now and still a favourite.

Beatrice de Klerk
Durable Handmade Dog Toy — Unique fuGLy friENDs

Wiggle Butt Beds

Tanya Langhein Joubert
Wiggle Butt Beds
Incredibly soft, warm, and cosy

I bought the FuGGL Snuggle Dog Blankets for my dogs, and they absolutely love them! 🐾 They’re incredibly soft, warm, and cosy, and my dogs have been snuggled up in them ever since they arrived. The quality is excellent, they’re easy to wash, and they’ve quickly become everyone’s favourite blanket. Highly recommended!

Janene White
fuGGLe snuggle dog blanket
Otto loves his Fugly

Otto adores soft toys and chewing. His FuGly quickly became a firm favourite

Rhoanda Van Eeden
Durable Handmade Dog Toy — Unique fuGLy friENDs
great product - my dogs both GSD's adore them

these toys are durable and my two dogs both German Shepherds love them. This is the 2n batch ordered. Truly safe and value for money - thanks so much.

Elmie J
Durable Handmade Dog Toy — Unique fuGLy friENDs

Absolutely would recommend, the cushion printing and quality is top notch. The design came out better than excepted.

Riaan Venter
Individual PET, Character Cushions
Amazing ropes

Ropes are of the best quality. Not only that but the owner is incredibly kind and generous. My dog just loves these ropes. They are also durable.

Jessica Lee
Durable Rope Dog Toy for Strong Chewers | Heavy-Duty Tug Toy – 3Dogs
Individual PET, Character Cushion

Great customer service and quick delivery. The quality of the cushion is outstanding.

Lykin
Individual PET, Character Cushions
Fuglys

Our dogs just adore their Fuglys. They each choose their very own special friend. They are cute and long lasting and so much fun! The service is also excellent.

Alison Bennie
Durable Handmade Dog Toy — Unique fuGLy friENDs
A LABOUR OF LOVE FOR THOSE THAT ARE IN NEED OF IT.

I am very grateful to stumble upon such a gem. I can recommend this book to anyone who need a reminder that not all in this world is lost. Whether you are a dog person, or just a person, this book is a must have and can be read over and over again any time you need a bit of sunshine or a feeling that someone out there understands.

C Conradie
Book
3Dogs knotted rope tug toy made from reclaimed fabric
hugMe plush toy is more than a hug it is a soulful experience

hugME human plush

hugME human plush

From R 185.00
From R 185.00
Character Cushions

Character Cushions

Capture your photos on a character cushion

Character Cushions

As seen on TV

Shop with purpose

This IS us

We believe in making things that last — not just because it’s practical, but because waste feels careless in a world that’s already struggling.

3dogs was created for real dogs, real homes, and real people who want strong, honest products without unnecessary noise.

Everything we make is considered. The materials. The hands that shape them. The impact they leave behind.

We don’t shout about doing good — we simply do it, quietly, consistently, and with care.

If you’re here, you probably care too. And that’s enough.

SHOP HERE